Adedeji Adesoye Recognized with a 2024 Global Recognition Award™
(Published on Business Insider, Jan 2024) – Highlights your achievements and contributions to global business practices, earning international recognition.
Publications
Books
The Influence of Social Media on Consumer Buying Behavior
(Published on Amazon) – Explores how social media platforms shape modern consumer behavior and purchasing decisions.
Media Mentions
Book on Buying Behaviour in Brewing Industry Unveiled
(Published in Vanguard, Nov 2023) – A review and analysis of your work examining consumer behavior trends within the brewing sector.
SMEs Should Adopt Culture of Innovation, Strategies, Best Practices
(Published in Independent, Jan 2024) – Advocates for innovation-driven strategies to enhance growth and competitiveness for small and medium enterprises.
SMEs Must Prioritize Innovations to Thrive in 21st Century
(Published in Leadership, Jan 2024) – Offers actionable advice on fostering innovation to drive success in Nigeria’s business landscape.
Expert Gives Perspective on How Nigeria Can Navigate Global Marketplace
(Published in ThisDay, Jan 2024) – Discusses strategies for Nigerian businesses to succeed amidst global market challenges.
How to Grow in Global Markets
(Published in The Nation, Jan 2024) – Provides insights into global market growth opportunities and methods for Nigerian enterprises.
How Local Brands Can Thrive in Global Market
(Published in Business Day, Jan 2024) – Explores key strategies for local brands to compete effectively on the international stage.
Journal Articles
The Role of Sustainable Packaging in Enhancing Brand Loyalty Among Climate-Conscious Consumers in FMCG
(Published in International Research Journal of Modernization in Engineering Technology and Science, 2024)
This article explores how sustainable packaging choices impact brand loyalty and environmental responsibility in the FMCG sector. It provides actionable insights for businesses looking to align with climate-conscious consumer values.
Harnessing Digital Platforms for Sustainable Marketing: Strategies to Reduce Single-Use Plastics in Consumer Behaviour
(Published in International Journal of Research Publication and Reviews, 2024)
This study examines how digital marketing platforms can drive behavioural change, encouraging the adoption of sustainable practices to minimize single-use plastics in FMCG. A must-read for businesses aiming to combine technology with environmental responsibility.